Loan Officer Story
Clark Aliano
No middleman.
Better terms.
A branch manager and Certified Mortgage Advisor in Gilbert, Arizona who runs his business on the broker channel — pricing direct with lenders so his clients get terms a bank can't beat.
"Most people don't fit in the box. We deal with people that fit and those that don't — and we price out much better than a mortgage bank because we don't have the middleman."
— Clark Aliano, Branch Manager · Certified Mortgage Advisor
Direct
to the lender — best available terms
100+
wholesale lenders, no middleman
24/7
community Slack for live scenarios
∞
scenarios that don't fit a bank's box
Case Study
Why a branch manager left the bank for direct-to-lender access and 100+ lender options.
Kicking the tires at C2 Connect
Clark's introduction to C2 wasn't a recruiter call — it was an invitation to C2 Connect, the company's network event.
"Jay invited me to a C2 event — C2 Connect — and when I got a chance to kick the tires and look at all the different advantages there were to C2, I was set to make the move," Clark says. "I chose C2 because it was the number one mortgage broker in the country, and the versatility it gives me in my business is great."
The Network
A community Slack for live scenarios
One of Clark's favorite things about C2 isn't a feature on a sheet — it's the people in the chat.
"One of the things I really enjoy is the C2 Slack app. It's a community-based messenger you can jump on if you need a quick piece of information or have a scenario that needs an immediate answer. Other AEs have access to that, and they'll help you come up with a solution."
"I've recommended C2 to several other loan officers I felt would be a good fit — because it's a community. It's a community of like-minded people who want to help one another, stay on the cutting edge of what's current in the marketplace. There's a lot of collaboration."
Why the broker channel, not the bank
What ultimately drew Clark to C2 was the broker channel itself.
"There's not a lot of overhead with regards to what we offer because we're dealing directly with the lender," he says. "A mortgage banker or a bank — their banks go in and out of the market, their product line is very limited, and if it fits in the box perfectly they'll maybe be able to help you."
"But what I've found is that most people don't fit in the box. We deal with people that fit and those that don't — and we end up pricing out much better than a mortgage bank, because we don't have the middleman."
Best terms in the marketplace
For Clark, it all comes back to one outcome.
"I like being able to give my clients the best terms that are available in the marketplace."
Talk to Clark
A loan that fits — even if you don't fit the box.
Self-employed, jumbo, investment, non-QM, or any scenario a bank waved off? Clark prices direct with 100+ lenders to find the right structure.
NMLS #252422
Tired of fitting clients into someone else's box?
Clark moved his branch to C2 for the broker channel, the lender access, and the community. Talk to him directly, or join the platform that earned him.